Executive Branding
Elevate Your Impact. Become the Undeniable Choice.
ONE-TIME INVESTMENT | FIRST DRAFT IN 7 DAYS
At your level, you're not competing on qualifications. You're competing on clarity: who can articulate their value fastest, position themselves most precisely, and command the room before the conversation even starts.
Most executives underinvest in this. They rely on a resume that's been patched and updated for years, a LinkedIn profile that reads like a bio from 2019, and interview preparation that amounts to reviewing the job description the night before.
The Executive Branding package is a complete repositioning. Your Complete Executive Toolkit, built from a deep understanding of who you are, what you've accomplished, and where you're going next.
"One very senior leader, an executive at a $16B global company, commented that when he read it, he thought, 'This is an interesting character; I need to speak with her.' Jack nailed the resume on the first draft because he asked very targeted questions and listened like few ever do."
- Susan O.
Why Leaders Get Stuck
You've got the experience. You've got the track record. But the market isn't responding the way it should.
- Your resume communicates scope but not impact
- Your LinkedIn blends in with every other VP, Director, or C-suite leader in your space
- You don't have a clear, repeatable narrative connecting your past to the role you want next
- Your networking outreach feels generic because you don't have tailored messaging
- You know how to interview, but you're not walking in with the strategic depth that closes six-figure offers
This isn't a confidence issue. It's a positioning issue.
Your Complete Executive Toolkit
Each piece built from scratch after a deep-dive conversation about your career, your positioning, and the market you're targeting.
This isn't a resume rewrite. It's a full strategic repositioning led by Kara and Jack.
Executive Resume
60-75 minute Zoom deep-dive. First draft within 7 days. 30 days of unlimited revisions via Zoom or email, each returned within 24 hours of receiving your edits. Finalized ATS-friendly resume capturing your executive impact.
Done-for-You LinkedIn Optimization
We write your profile content for you: headline, About section, experience entries, skills strategy, recommendations script, and featured section, plus a full audit and a 30/60/90-day activity plan calibrated to your target market for you to implement.
STAR Stories (10) + Quick Guide
Ten fully developed Situation-Task-Action-Result stories written in your voice from your real accomplishments. Plus a condensed quick-reference companion for rapid prep before calls and interviews.
Interview Mastery Kit
25 fully written answers to the most likely questions for your target roles, drawing from your STAR stories. Plus 30-35 strategic questions to ask at every stage of the interview process.
Communication & Outreach Suite
12 custom templates (follow-ups, thank-you notes, recruiter responses, networking requests). 25+ LinkedIn connection messages with two frameworks and variations for different audiences. Three elevator pitch versions (30-second, 60-second, conversational).
Executive Bio + Target Market Research
Short-form professional biography for introductions, conferences, and advisory boards. Plus 25-30 curated target companies aligned to your positioning, roles, geography, and industry.
AI Interview Studio + The Strategic Job Search Training Course
Unlimited AI-powered interview practice, plus full platform access: 20+ templates, trackers, scripts, and videos on navigating today's market and using referrals to land interviews.
Once your resume is finalized, your LinkedIn content and the rest of your executive toolkit are completed within 3 business days, if not sooner.
How It Works
01 Deep-Dive Conversation
We learn your career story, your goals, your positioning priorities, and the market dynamics that matter for your target roles.
02 We Build Everything
Kara and Jack personally craft your complete toolkit from scratch. No templates, no shortcuts, because that's the only way to get positioning right at this level.
03 You Deploy
You receive your complete toolkit, update your LinkedIn, and enter your search with a professional identity that's sharper, clearer, and more compelling than anything you've ever had.
This Is for You If...
- You're a senior professional, director, VP, or C-suite leader looking for your next move
- You've got 8+ years of experience and a track record that deserves better positioning
- You want a networking and outreach toolkit, not just a resume
- You're targeting roles where the competition is other highly qualified leaders
- You want expert strategists who understand executive-level positioning
One more thing worth checking.
If you're three or four months into a search that isn't moving, the honest question isn't whether your resume is good enough. It's whether anything else in the search is working. Before you buy materials, it's worth ten minutes to figure out which part is actually broken. Book a call and we'll tell you straight →
"Kara successfully helped me execute a complete professional rebrand. In the highly competitive scientific industry, her keen acumen and refreshingly honest, straightforward coaching were instrumental in helping me swiftly secure my current role, which has proven to be one of the best of my career. I wholeheartedly recommend Kara to any executive or professional seeking a truly strategic partner who delivers clear results."
- Kevin M.
Is positioning the whole problem, or part of it?
For a lot of the leaders we work with, it's the whole problem. The materials were the bottleneck, and once the positioning is right the search moves.
For others, the materials were only the part they could see. The network has gone quiet, the applications aren't getting sent, and the interviews that do come arrive faster than there's time to prepare for them. Fixing the positioning helps. It doesn't fix the search.
If that's closer to your situation, look at The Executive Search Playbook. It's our complete 90-day program: this entire branding toolkit, plus 100 verified decision-makers a month with the outreach written for you, 100 to 350+ applications run in the background, a full strategy packet within 48 hours of any interview you schedule, and weekly coaching with both of us. It carries our 90-day interview guarantee: at least one real interview inside your 90 days, or another 60 days with us, free.
Common Questions
"How is this different from the Professional Branding package?"
Professional Branding includes your resume, LinkedIn optimization, cover letter template, and course access. Executive Branding adds eight more tools: STAR stories, interview Q&A, communication templates, connection messages, elevator pitches, executive bio, and target company research. If you're 8+ years into your career and targeting senior roles, this is the right fit.
"How is this different from a resume writer?"
Most resume writers reformat what you give them. We build a complete strategic repositioning from scratch. Our intake process was developed by Kara Dennison, SPHR, drawing on her corporate experience building Applicant Tracking Systems, the industry best practices she researches for her Forbes articles, and what actually wins our clients conversations. On a recorded call, we guide you through the “why” behind what you did, so we can elevate your impact to its highest level. Your LinkedIn, interview answers, networking outreach, and bio all tell the same story, and that consistency is what closes offers at the executive level. The difference shows up in response rates.
"How long does it take?"
We deliver your resume first draft within 7 days of your deep-dive. Each revision comes back within 24 hours of receiving your edits. Once your resume is finalized, your LinkedIn content and the rest of your executive toolkit are completed within 3 business days, if not sooner.
"What happens after my toolkit is delivered?"
Most clients go straight into their search with it. If you want help running that search, you have two paths. The Search Accelerator ($597/month) runs your applications so you're not spending twenty hours a week on job boards. The Search Partnership ($997/month) adds sourced networking, interview strategy packs, and live coaching. If you want positioning, access, and preparation handled as one program with a 90-day interview guarantee behind it, that's the Executive Search Playbook, and it includes this branding work.
To maintain quality, we limit the number of branding clients we take each month.
